From left to right: Heiko Kern (VP Global Product Management | VP Global Distribution, Mahr), Michael Neureiter (Director Metrology, Hoffmann Group), Manuel Hüsken (CEO / Chairman of the Group Board, Mahr), Severine Helmold-Deppe (Head of Marketing Communications, Mahr)

Hoffmann Group and Mahr celebrate 30 years of partnership

13 Jan 2025

The Hoffmann Group and the Carl Mahr Group can look back on a strategic partnership spanning 30 years. At the anniversary celebration in Göttingen, the Managing Directors agreed to work together more closely. In addition to expanded product lines from the Hoffmann Group, the plan is to intensify cooperation in the fields of digitalisation and automation.

In terms of contour measuring instruments, the cooperation is to be expanded. These devices impress with their outstanding value for money. When it comes to automated production, a roughness measuring instrument which measures the surface quality in the machine will also be available from the Hoffmann Group and complement the automation range. In addition to the automated GARANT loading systems, the Hoffmann Group currently provides the option of retrofitting CNC machines with workpiece and tool inspection as well as component measurement and introducing permanent process control.

The Hoffmann Group will also integrate selected measurement technology from Mahr in its HCT platform. The abbreviation “HCT” stands for “Hoffmann Group Connected Tools”. HCT-capable tools send measurement data from a measuring tool to a Word/Excel file, the HCT smartphone app or the HCT Windows app to be further processed. This is quick and errors when recording measurement data are avoided thanks to digital data transmission via Bluetooth. In addition to hand measuring tools, higher-end measurement technology will also become HCT-capable for the first time with Mahr.

“Mahr is a premium manufacturer which places the very highest standards on itself and values utmost precision and quality,” says Borries Schüler, Executive Board member for Product Management & Engineering at Hoffmann SE. “The products’ appeal was also reflected in their sales figures right from the very start. This paved the way for a long-standing business relationship. Now, we now want to take this to another level,” states Schüler.

Manuel Hüsken, CEO / Chairman of the Group Board at Mahr adds: “In 1994, we commissioned an analysis of the dealer market in which the Hoffmann Group performed best. Shortly after this, we reached an agreement with it as our preferred dealer. The cooperation spurred on our business right from the start, as we are able to offer professional advice from experienced measurement technicians across Europe through the Hoffmann Group. This is a key prerequisite when selling higher-end measurement technology.”

Mahr has stood for innovative and precise measurement technology for more than 160 years, while the Hoffmann Group has been synonymous with specialist technical trade with top-level quality tools for 105 years. Thanks to the cooperation, the Hoffmann Group has been able to expand its range with high-quality and innovative measurement technology, while Mahr, on the other hand, gained a strong and technically adept sales partner. Together, the two companies have pressed ahead with innovative developments, brought the business to an international arena and mastered whatever crises have come along – and they are now looking to the future with optimism, despite the current difficult climate.

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